Today’s environment is highly competitive, and you need great SEO to ensure targeted, high-quality traffic to your site.
Gone are the days of putting an ad in the Yellow Pages and waiting by the phone for potential clients. Search engines are now the means by which clients will find you, your business and your website.
Whether you are selling products and services, advertising and looking for branding value, or trying to promote a specific viewpoint to the world, a well-designed SEO strategy can result in a very high return on investment when contrasted with other methods of marketing.
Your SEO Audit
Auditing your site to identify SEO problems is essential in a good SEO strategy.
Your website needs to be a strong foundation for the rest of your SEO efforts to succeed. An SEO audit of your site is likely to be the first step in our SEO strategy. Please visit my SEO Audit page for details on the topics we are likely to cover during an SEO audit of your site.
Who are your competitors whose efforts you would like to emulate?
Understanding the competition should be a key component of planning your SEO which I discuss in more detail on my page Your Competitors. These competitors are likely to have websites that consistently dominate the upper half of the first page of search results in the search engines for a range of important keywords that are popular and relevant to your target audience.
Your Business Assets
Are you making the most of your existing business assets?
Chances are your company/organization has a lot of valuable commodities beyond your website that can be put to good use to improve the quality and quantity of traffic you receive through search engine optimization efforts. I discuss this topic more detail on my page Your Business Assets
For many organizations, SEO brings a higher ROI when compared to TV, print, and radio.
Traditional media is not in danger of being replaced by SEO, but SEO can provide some high margin returns that complement and enhance the use of offline media.
Data released by SEMPO in early 2009 shows that organic SEO is considered one of the very highest ROI activities for businesses.
With search, everyone’s number is listed—if they have a web site, that is. But not everyone will show up as an answer to a customer query.